Masaro Oy
Food wholesaler for restaurants in Finland, Sweden, Norway and Spain. Subsidiaries in Norway and Spain.
A narrow range. Large batches. Payment on the agreed day.
Simpler and more efficient wholesale
A traditional food wholesaler manages tens of thousands of products. That leads to fragmented small orders, uneven production runs and logistics nobody can forecast. We work the other way round. We concentrate on a few dozen basic products for restaurant kitchens and sell them to restaurants in four countries. Because our range is narrow, the volume of a single product is substantial.
For a supplier that means full factory batches and long production runs that repeat in the same rhythm week after week. We buy the basic products of a restaurant kitchen – dairy, meat products, canned goods, sauces, oils, frozen products, and packaging and hygiene supplies – directly from manufacturers, importers and wholesalers.
We also buy from wholesalers and importers
When our own volume in a single product is not yet enough for a direct factory batch, a domestic wholesaler is a faster and cheaper route for us than importing ourselves. In those products we are a customer who costs you little to serve: one buyer, one delivery address and the same products every week.
How we buy
The way we work removes unnecessary bureaucracy: you deliver to one warehouse, you deal with one named purchasing manager, and you receive orders twice a week in the same rhythm. We do not need sales visits, product presentations or campaign support, because our ordering rhythm comes from the everyday work of restaurants.
We send everyone the same request for quotation: prices for three volume tiers, the drained weight for canned goods and the number of pallets in a full load. We answer within two weeks, we report a deviation the same day, and we pay on the due date. We do not publish your prices or your contract terms to third parties.
How we get started
Contact us through the form or call us, and tell us which product groups you represent. We send you the request for quotation and the price list template, the same one to everyone. We compare the quotations and come back to you within two weeks.
Contact
Purchasing: Tero Sirniö | +358 40 540 3032 | tero.sirnio@silvertrade.co
CEO: Jouni Pitkänen | +358 40 543 6121 | jouni.pitkanen@silvertrade.co
We serve you in Finnish and English.
Contact us
Fill in the form and we will get in touch. Sending the form does not commit either party.